Flanders Shoprite Hosts Largest Cookie Display
By Cheryl Conway
Customers at the Shoprite in Flanders could not believe their eyes last month when they saw thousands of cookies piled high and deep at their grocery store.
The ShopRite of Flanders had the honor of hosting the World’s largest display of Nabisco cookies to celebrate Chips Ahoy’s 50th Birthday. The display was built Friday, Feb. 21, and was up for more than a week.
While the sale of the cookies was recognized in all participating Shoprite stores, the Shoprite in Flanders was the only store to host the giant display.
“The ShopRite of Flanders was chosen because of the reputation of RoNetco Supermarkets and their innovative approach to marketing,” says Christine Foster, Communications & Training Coordinator of RoNetco Supermarkets in Ledgewood. RoNetco Supermarkets owns and operates ShopRite stores in Morris, Sussex and Warren counties.
On Friday, Feb. 21, after store hours, about eight people spent more than nine hours to set up the huge display. Nabisco helped with the design and the grocery management team chose the plan and cleared the space.
“The massive arrangement of cookies took 100 man hours to build and was constructed when the sun went down and the store was closed,” says Foster. “Using 2,500 hundred cases or 30,000 packages, the exhibit showcased a minimum quantity of 630,000 tasty morsels up to as many as 720,000 cookies!”
The display was not only to recognize Nabisco’s birthday, but to also introduce its three new flavors featuring dulce de leche, mint chocolate chip and root beer float. Also displayed were other favorites such as original, original chewy, filled creamy, mocha chunk and its peanut butter cup line.
During the display that went from Feb. 22 to March 1, “ShopRite customers were amazed by the size and selections offered while taste-testing the new flavors to find their favorite,” says Foster.
The store held demonstrations to draw in customers as well as activities such as a cookie stacking contest and ice cream sundae making. With significant discounts on cookie purchases, “it’s no surprise that 126,441 cookies have left the building!” says Foster.
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