Colony Pool Makes Big Splash This Summer
By Kerry Breen
The Colony Pool Club (CPC) in Chatham, formerly the Colony Pool and Recreation Center, was renovated and rebranded this summer, marking the first major renovations for the pool in nearly a decade.
The CPC has previously been known as the Colony Pool Recreation Center. It encompassed tennis courts, as well as paddle tennis courts, according to Chatham Mayor Kevin Sullivan. This year, the tennis courts, and the lessons and clinics that went along with them, were made separate from the pool membership, making the pool a ‘stand-alone entity’, according to Sullivan. This allowed them to re-brand the pool.
The renovations were the first major renovations done in nearly ten years. There have been select improvements made during the past few years, such as bringing in new beach chairs, but the last major work was done when the bathrooms and shower areas were altered.
“We have added different amenities and made slight improvements as needed every year,” said Sullivan. “This year, we added new beach sand, and added the sand to the grilling area. We’ve recently added two new grills for open grilling to the unreserved area. There was new PVC fencing, along with river stones around the main office, Colony Café, and bathroom area, as well as new trash receptacles and an overall increase in maintenance. We’ve added several new games, but by far the best new amenity has been the Log Roll. It has young and old on it all day long and has added a tremendous amount of fun to the pool.”
The snack area in the pool was also altered, changed to the Colony Café, which helped bring in a successful local business, Fairmount County Store. They run the café in partnership with Hickory Pizza, who offers pizza by the slice or for pie delivery. Colony Gear followed, offering a selection hats and T-shirts. According to Sullivan, these have sold well all season, and are a source of pride for CPC members.
The renovations done this year were done as part of an effort to make the Colony Pool more known and recognized as a township facility among the residents of Chatham.
“Rebranding allowed us to do that,” said Sullivan. “The first step was simplifying the fee structure, and then we started rebranding with the remaking of the Colony Pool website, as well as a new logo, created by Calello Designs. A new Facebook page followed, along with car magnets in the shape of the logo, provided for each member. Our posters were hung in businesses around town, and we sent banners along with mailings.”
This publicity clearly paid off, because according to Sullivan, there has been a tremendous amount of positive feedback concerning the pool.
“The borough residents appreciated the fact that price reductions were provided across the board, not just for township residents,” said Sullivan. Another change made this summer was that the pricing was brought to a very competitive level with other public pool clubs in the area, making it a great value for the price. “We have seen an uptick in both residential and non-residential family memberships, and we had an excellent attendance at our open house.”
There have also been special events held at the pool. On select Sundays, live music is played, and is very popular among residents. There are also Float Days and movie nights.
“We still have a fair amount of summer left,” said Sullivan. “We are looking forward to some more interesting and fun days at CPC. We still have a few unannounced events that we are still putting together. With the help of the Colony Pool Advisory Committee, we are already looking to build on what we’ve done this year, and make next year even better.”
More information about the pool can be found at www.thecolonypoolclub.org.