Brandon Steiner Visits James Caldwell High School

Brandon Steiner Visits James Caldwell High School

On January 16, Brandon Steiner, founder and CEO of Steiner Sports Marketing and Media, the number one sports memorabilia company in America, visited James Caldwell High School. Steiner will be doing a TED Talk at Brooklyn Tech in February.  He is in the process of writing his third book about purpose, so he wanted to use the TED Talk as a kick-off and was looking to essentially rehearse the material in front of a few audiences.  It worked well with JCHS because as part of the senior English class- seniors choose a topic of interest to them to research.  In lieu of a final exam, seniors present their “Senior 20” project, which is essentially a TED Talk.  
His topics covered business, how to differentiate oneself from others whether it be a college interview, job interview, when pursuing a relationship, etc. and dirt.  He told his story of how he lived in Brooklyn, grew up poor, and really started his career by delivering newspapers and going to the corner store to pick up and deliver bagels, milk, and whatever his neighbors needed.  
He told the story of how Steiner Sports began and in 2006 hit some hard times and tried to come up with new ways to grow his business.  As Yankee Stadium was closing, he thought about the stadium dirt and thought about how legends like Babe Ruth, Joe DiMaggio, Lou Gehrig, Yogi Berra all walked on that dirt and people would love to own a piece of that dirt- hence- his dirt business began.  He uses dirt on stadium maps, photos, and ball cases.  In one of the video clips he showed, he said his goal is to sell $100 million worth of dirt.  
He also talked about networking.  He asked if the students were aware that he was coming and how many students Googled him to find out who he was.  Steiner emphasized the purpose of always knowing who the guest speakers to realize any commonalities and network.
Steiner stuck around after his presentation to talk to students individually. 

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