Madison Set To Celebrate Local Businesses On Small Business Saturday

Local merchants and restaurants are welcoming Small Business Saturday. to Madison on Sat., Nov. 26 with incentives, discounts and holiday open houses.
Small Business Saturday is the day after Black Friday and the Madison Christmas Parade. A trademarked promotion that was created by American Express in 2010, Small Business Saturday now stands on its own as one of the most important shopping days of the year.  
“There is no better place to do your holiday shopping than right here at home,” said Lisa Ellis, program director of the Madison Downtown Development Commission. “Supporting our local businesses on Small Business Saturday and throughout the holiday season is so important to our merchants.” 
For the first time, the Madison Holiday Arts Festival, traditionally held on Black Friday, is expanding its events to Small Business Saturday. Musicians, dancers and artists perform throughout town on both days. Performances are free and open to the public. The list of performers, venues and schedule is available at
The Madison Arts & Culture Alliance produces the Madison Holiday Arts Festival in partnership with the Downtown Development Commission.
“Local businesses assist charities and other local causes all year long,” said Karen Giambra, executive director of the Chamber. “They show amazing support of their community and we should all remember to frequent these businesses during Small Business Saturday,” she said.
American Express created Small Business Saturday to celebrate and support small businesses with the goal bringing increased attention to locally owned business during one the busiest shopping seasons of the year.
“Statistics show that most of the money spent locally stays in town. That benefits our entire community by strengthening wages, property values and tax revenue,” said John Morris, co-owner of Stewart-Morris Awards, Gifts & Flags and Chamber President. “It also helps to enable the DDC, MACA and the Chamber to produce their various downtown events througout the year.” 
“The vitality of our historic business district is fueled by the entire community and especially shoppers,” Morris said. “We can’t thank them enough for their patronage.”

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